Start with the customer
Understand the problem, the audience, and the questions people need answered before deciding what to create.
My work sits across product marketing, content, SEO, email, and events. I enjoy understanding what a product does, making its value clear, and helping the right people discover it.
Along the way, I've developed a particular strength in organic growth and building workflows that make marketing easier to run.
01 / My story
I started at Kovai.co as a Product Marketing Intern in January 2023. Working on Turbo360, an Azure observability platform, gave me experience across product and growth marketing, including SEO, content, outreach, and conversion optimization.
In April 2025, I joined PipeRocket Digital as an SEO Specialist. I moved into the Senior SEO Specialist role in April 2026, bringing that broader marketing perspective to organic search strategy, content, and technical SEO.
One part of the work kept catching my attention: the repeated steps between planning content and getting it published. That led me to build workflows using WordPress, Google Sheets, and Apps Script. Automating those steps creates more room for research, writing, and better decisions.
My job title is focused on SEO. My experience also includes product marketing, content writing, email, and events. I bring those perspectives together when thinking about how marketing supports the business.
02 / Experience
A progression through product marketing, growth, and organic search.
Apr 2026 - Present
PipeRocket Digital
Working across organic search strategy, content, and technical SEO for B2B and SaaS clients, with a focus on useful content and repeatable execution.
Apr 2025 - Apr 2026
PipeRocket Digital
Built on my growth marketing background through hands-on organic search work. My selected projects cover fintech content programs and publishing automation for AI SaaS.
Jul 2023 - Mar 2025
Kovai.co ยท Turbo360
Product Marketing Specialist from July 2023 and Growth Marketing Specialist from October 2023, with both roles listed through March 2025. Worked across SEO, content, outreach, and conversion optimization.
Jan 2023 - Jun 2023
Kovai.co
The start of my career in product marketing, building a foundation in product communication and on-page SEO.
03 / How I work
Understand the problem, the audience, and the questions people need answered before deciding what to create.
Connect product capabilities to practical benefits through useful content, clear messaging, and a relevant next step.
Use data to guide decisions and automation to reduce repetition, while keeping review and quality part of the process.
Open to digital and growth marketing roles, collaborations, and thoughtful conversations.
Email me