Selected work

SEO and automation programs, and the results they delivered.

A closer look at organic-growth programs I've led across fintech, AI, and logistics. Client names are withheld for confidentiality.

Fintech / Payments

Problem: Organic was near zero and tool pages had lost visibility after a Google core update, with slow, manual content production.
Approach: I led the organic program from July 2025: rebuilt topical authority with a top-of-funnel content engine for the India to US and EU corridors, recovered the affected pages, and scaled publishing.
Result: In roughly a year, organic grew from near zero to a step change in qualified visibility.

215Korganic clicks 146Mimpressions 6.6average position

Reported in my published case study, Google Search Console.

AI SaaS

Problem: A large content backlog with no efficient way to publish optimized articles at the pace the business needed.
Approach: Built an automated REST publishing pipeline with on-page SEO and AI-Overview-ready formatting baked in.
Result: Hundreds of optimized articles shipped through the pipeline, freeing the team from manual publishing. Verified figures on request.

Fleet / Logistics

Problem: SEO and publishing were disconnected, with schema and internal linking handled inconsistently by hand.
Approach: Designed a keyword-to-published workflow with automated schema, internal linking, and Slack-notified publishing.
Result: A repeatable system that turns a keyword into a live, optimized page with minimal manual effort.

Client names are withheld for confidentiality. Metrics shown are from organic-search analytics; further detail and references available on request.

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